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44, March, pp. 173-8. Rosenstreich, D. and Wooliscroft, B. (2006), “How international are the top academic journals? The case of marketing”, European Business Review, Vol. 18 No. 6, pp. 422-36. F. K. (1998), “Institutional and individual research productivity: a comparison of alternative approaches”, Marketing Education Review, Vol. 8, Fall, pp. 67-77. L. Z. (1988), “Publication in leading management journals as a measure of insititutional research productivity”, Academy of Management Journal, Vol.
It also assumes that the significance of results is immediately recognised in the literature, which also may not be the case. , 2001; Linton, 2004). However, variations can occur based on time frames examined, what journals are accessed and the measurement approaches used (Spake and Harmon, 1998). , 2000) or philosophical approach of the institution (Polonsky, 2004). , 1995). It is also possible that rankings based on academics’ publishing are based on one or two prolific people. When those people move, the affiliation in the articles does not vary.
1992), Publish, Don’t Perish: The Scholar’s Guide to Academic Writing and Publishing, Greenwood Press, Westport, CT. A. and Theoharakis, V. (2001), “Global perceptions of IS journals”, Communications of the ACM, Vol. 44 No. 9, pp. 29-37. W. Jr (1988), “Publication performance of marketing departments, 1975-1985”, Journal of Marketing Education, Vol. 10 No. 2, pp. 8-12. E. (1999), “JASIS and library and information science journal rankings: a review and analysis of the last half century”, Journal of the American Society for Information Science, Vol.